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Expert of the Week: Michiel Maandag – “There needs to be something that captures everything you do”



Whatever you are selling, a product, an experience, a cause, there needs to be something that captures everything you do, says Michiel Maandag. If there is something, people can buy “it” and talk about “it”. That “it” is your brand.

Michiel Maandag

“And, you cannot sell or promote without a brand. It is that important.”

Michiel says that together with you he can help you to position your product, experience or cause for success. He lists important questions:

  • How to become relevant in the minds of your customers?
  • How to name your product properly? What about our company name versus product names?
  • How to get more sales while spending less on marketing?
  • Most effective launch strategies in your home market and internationally

Michiel can also help you to expand your business and brand, and make sure everybody in the organization gets your brand.

“Other times you need just simply accelerate your thinking. As a passionate and engaging international advisor I use brand thinking and creative problem solving skills to make the complex simple.”


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